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© 2023 Tom Thorley • Personal Brand Consultant
Tom Thorley Digital Marketing

Personal Brand Consultant

Phase One

Planning & Wireframes

Working closely with the client we figured out the responsive layouts/wireframes we would need to produce full designs for the ecommerce site.

Design Phase

Design System / Style Guide

A classic, vintage vibe with modern arrangement was chosen to give a familiar yet functional aesthetic. The spacing is set to an 8pixel system and the Typography scale is set at a major third.

Component & Template Designs

The design was originally inspired by chalk board menu art, although later designs stripped back on that theme in favour of minimalism and functionality in order to enhance user experience.

Final Results

Conclusion

I love the style of this design, it's fresh but familiar with an emphasis on user experience. The designs follow standard practices for ecommerce but introduces some interesting style choices. I'm looking forward to building this shop very soon!

Ready To Grow?

I'm here to help you in every way I can. Your success is my success.

Lets Work Together
Project

Moosh Boutique

Ecommerce Web Design & Development

Project Overview

An ecommerce design project for Boutique Soap Brand "Moosh". (Build coming soon)

Contributions

  • Planning
  • UX & UI Design
  • Development
  • Management

Primary Objectives

  • 1

    Plan every page and step by step user journey ready for a build an initial launch.

  • 2

    Integrate branding techniques to construct and overarching design theme and system

  • 3

    Design user interfaces that are optimised for conversions and user experience

  • 4

    (Upcoming) Build the site using a React frontend and Woocommerce backend.

Moosh Responsive Design
Moosh Desktop Wireframes
Moosh Mobile Wireframes
Design System - Colours
Design System - Typography
Design System - Form Elements
Design System - Spacing
Grid System
Design Header & Shop
Image
Accounts Page Designs
Moosh Website Design Final
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It is a pleasure working with Tom, he really knows what he's doing! It's so nice to have someone who can take charge of all the things I don't understand. I'm very happy with the results so far and looking forward to working with Tom in the future.

moosh-boutique-ceo
Diana StoneCEO, Moosh Boutique