Tom Thorley • Brand Marketing for Startups & Small Businesses

ux-ui-design

business-web-design-development

AMPM Transportation

Exhibition Transportation Services Website

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Project

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Strategy

UX & UI Design

Development

Management

Create a clean and spacious design to display necessary information in an easy to digest way. Professional and modern but also friendly.

Build a modern, easy to maintain bespoke Wordpress theme with grade A speed and performance.

Make the copy from original site design more concise and easier to read and digest

Ensure use of effective responsive design and incorporate a light and dark theme swtich

Contributions

Primary Objectives

Exhibition transport specialists AMPM wanted a modern, clean and user friendly design for their new information website.

Project Overview

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Design Phase

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For this project I wanted to produce a site that "got out of the way" and let the content do the talking. Simplicity and usability were top of the priority list. Good use of space and typography lead to a professional looking design.

Style Guide

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I wanted to have a simple, clean interface that allowed the user to understand the services and value that the client is offering an easy and intuitive way.

Block Designs

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Website development scheduled later this year.

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Final Results

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The project was a great success with happy, satisfied client. The designs are fairly "in the box" but this works, as the primary focus was not to reinvent any wheels. The designs convey the information for the client in an aesthetically pleasing and easy to digest manner. The structure allows for an easy flow from introduction to call to action. The typography and spacing make for a professional friendly brand image.