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Design Phase

Style Guide

For this project I wanted to produce a site that "got out of the way" and let the content do the talking. Simplicity and usability were top of the priority list. Good use of space and typography lead to a professional looking design.

Block Designs

I wanted to have a simple, clean interface that allowed the user to understand the services and value that the client is offering an easy and intuitive way.

Final Results

Website development scheduled later this year.

Conclusion

The project was a great success with happy, satisfied client. The designs are fairly "in the box" but this works, as the primary focus was not to reinvent any wheels. The designs convey the information for the client in an aesthetically pleasing and easy to digest manner. The structure allows for an easy flow from introduction to call to action. The typography and spacing make for a professional friendly brand image.

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Project

AMPM Transportation

Project Overview

Exhibition transport specialists AMPM wanted a modern, clean and user friendly design for their new information website.

Contributions

  • Strategy
  • UX & UI Design
  • Development
  • Management

Primary Objectives

  • 1

    Create a clean and spacious design to display necessary information in an easy to digest way. Professional and modern but also friendly.

  • 2

    Build a modern, easy to maintain bespoke Wordpress theme with grade A speed and performance.

  • 3

    Make the copy from original site design more concise and easier to read and digest

  • 4

    Ensure use of effective responsive design and incorporate a light and dark theme swtich

‌

We are really pleased with Tom's services. He is our go to guy now, he helps us with anything digital and he is always there when we need him. Very reliable! Five stars!

Mr Philip PiperDirector, AMPM Transportation
AMPM Web designer & Developer
Responsive Web Design
Design System - Colour
Design System - Typography
Design System - Components
Design System - Spacing
AMPM Homepage Designs
AMPM About Designs
AMPM Testimonials Designs
AMPM FAQ & CTA Designs
AMPM Contact Page Designs
Wireframes
Ampm Website Design & Development
ampm-director

Personal Brand Consultant

Tom Thorley Digital Marketing